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Getting Them to Say “Yes!”
by Karen Talavera
05 30, 2011 | Posted in Content Marketing, Digital Marketing, Marketing Vision | 0 comments
photo credit: lukxde
Invitation
It’s universally human that we would rather be asked than tricked or forced. Free will is one of the very cornerstones of human nature. When it’s all said and done, we’d rather be given the chance to make a conscious decision than cornered into unconscious choices we end up inevitably regretting. So when it comes to asking someone to join your email or social media sphere, don't fall back on deception and coercion. You don’t need to sneak them in under the wire. Simply invite them and trust that they can decide for themselves what is in their own best interests.Maximizing Your Blog Sidebar to Build Your Email List
by Karen Talavera
11 15, 2010 | Posted in Blog Marketing, Email Lists, Lead Generation | 0 comments
photo credit: fiercehugs
Get New Blog Posts by Email
Assuming you have interesting - if not remarkable! - content on your blog, your readers will be interested in coming back to read more so make it easy for them. A common method that alerts subscribers when you have new posts is RSS (it stands for Really Simple Syndication). Readers can subscribe to your RSS feed and see in their RSS reader when you have a new post. However, many people still don’t use RSS, so give your readers an option to receive new blog posts via email.How to Identify Your Brand’s Biggest Fans on Your Email List
by Karen Talavera
09 16, 2010 | Posted in Customer Loyalty, Email Marketing, Social Media | 0 comments
photo credit: kozumel
On any email list, there will be three populations: the people who love you, the people who like you, and the group who are just hanging in there. Last month I wrote about how to re-engage inactives, but this month I’d like to focus on a far more appealing sector: the people who love you. I call them brand loyalists.
So how do you figure out who's who? Here are five ways to identify brand loyalists on your email list:How a Blog Can Take Your Marketing to New Heights
by Karen Talavera
08 31, 2010 | Posted in Audience & List Growth, Blog Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Vision, Multi-Channel Marketing, Social Media | 4 comments
photo credit: Evelyn Proimos
Most marketers used to think blogs were strictly for writers, authors, and the opinionated. With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so. Soon enough, it seemed like everyone and their brother had a blog.
At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet. There are only about a million more websites (around 235 million total) than blogs online. So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits.
But why blogs for business? And if you're an entrepreneur or marketer, why should you care?
Are Your Blog and Email Friends?
by Karen Talavera
08 26, 2010 | Posted in Blog Marketing, Digital Marketing, Email Marketing | 3 comments
photo credit: seriousbri
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