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Six Ways to Fastrack Your Email List Growth (Part 1)
by Karen Talavera
08 08, 2014 | Posted in Audience & List Growth, Email Lists, Email Marketing | 1 comments
If you take them aside in confidence and buy them a drink or two, most people working in email marketing will eventually admit there’s a hungry beast they have to deal with that is never full and always has an appetite for more. No matter how much or how often they feed it, it’s a bottomless pit. What is this monster? It’s none other than your email list! Actually, if you’re treating it right, it’s more like an elite athlete than a monster. Chances are, no matter how many subscribers you already have, you hunger for more. The simple truth: the care and feeding of your email list is a job that’s never done (and shouldn’t be).
A Blueprint for Email Messaging Strategy Success
by Karen Talavera
01 31, 2014 | Posted in Content Marketing, Email Marketing, Messaging Strategy, Resources for Getting It Done | 4 comments
As a marketing channel, email is coming off a banner year! 2013 boasts some of the most significant investment and acquisition activity in the industry’s 20-year history (Salesforce.com acquired ExactTarget for almost $3 billion, Oracle offered $1.58 billion for Responsys). Despite the occasional sensational headline to the contrary, email marketing’s use and popularity continues to grow and technical innovations abound.
Three Ways to Make Email Your Marketing Star
by Karen Talavera
03 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy | 0 comments
As marketing channels go, email has always excelled at developing customer relationships. The key to thousands of successful email programs lies not in using the channel as a low-cost broadcasting medium, but as a relationship-building conduit. Email shines brightest when message purpose, timing, offers and value are matched to distinct customer relationship stages.
Designing an email program to fit customer relationship stages is often compared to dating. New relationships begin cautiously, with each party sharing limited information until mutual trust is built, then expanding their level of intimacy over time. Just as we don’t jump from first date to marriage, neither should your email marketing program ask too much too soon from your customers.
Three Essential Email Message Types For Your Customer Marketing Mix
by Karen Talavera
04 19, 2011 | Posted in Customer Loyalty, Email Marketing, Messaging Strategy | 0 comments
photo credit: mscaprikell
Are You Pulling the Trigger? (part 2 of 3)
by Karen Talavera
10 30, 2010 | Posted in Customer Loyalty, Email Marketing, Targeting & Segmentation | 0 comments
Creative Commons License photo credit: Mooganic
Welcome and Onboarding: Are You Saying Hello?
I like to think of email in the eyes of the recipient first and foremost as a conversation marketing channel.Are Your Blog and Email Friends?
by Karen Talavera
08 26, 2010 | Posted in Blog Marketing, Digital Marketing, Email Marketing | 3 comments
photo credit: seriousbri
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