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Three Ways to Make Email Your Marketing Star
by Karen Talavera
03 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy | 0 comments
As marketing channels go, email has always excelled at developing customer relationships. The key to thousands of successful email programs lies not in using the channel as a low-cost broadcasting medium, but as a relationship-building conduit. Email shines brightest when message purpose, timing, offers and value are matched to distinct customer relationship stages.
Designing an email program to fit customer relationship stages is often compared to dating. New relationships begin cautiously, with each party sharing limited information until mutual trust is built, then expanding their level of intimacy over time. Just as we don’t jump from first date to marriage, neither should your email marketing program ask too much too soon from your customers.
Why Email is a 2013 Marketing Essential & 5 More Email Results-Boosters
by Karen Talavera
01 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy, Response Improvement | 0 comments
If you’re like a growing majority of businesses, you've discovered email as the “go to” channel for rapidly accelerating leads into sales, increasing customer engagement and generating revenue on demand. Enterprises of all kinds engage in email marketing not only because it works, but because it works phenomenally well and fast. There is simply no doubt that email marketing is thriving when you consider these compelling facts:
Top Five Ways to Boost Email Marketing Results and Impact in 2013
by Karen Talavera
12 18, 2012 | Posted in Email Marketing, Marketing Vision, Response Improvement | 1 comments
There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your new year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing where to amplify, adjust or even contract can take your email marketing programs from “ho-hum” to significantly greater impact on your bottom line in 2013.
Three Email Marketing Bottom-Line Success Metrics No Program Should Be Without
by Karen Talavera
10 11, 2012 | Posted in Email Marketing, Marketing Vision, Metrics | Measuring Results | 1 comments
Driving Better Email Response: What Makes Subscribers Say “YES!” ?
by Karen Talavera
08 31, 2012 | Posted in Digital Marketing, Email Marketing, Response Improvement | 2 comments
The Permission vs. Relevancy Debate: Navigating the Murky Waters of Email Append
by Karen Talavera
07 31, 2012 | Posted in Customer Loyalty, Email Lists, Email Marketing | 2 comments
There’s an ongoing debate over the role of permission in sending marketing email to customers you have a pre-existing business relationship with. Although in recent years opt-in list building practices have clearly been on the rise, there is still no clear legal mandate for opt-in as a standard email marketing practice in the US and many countries.
Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox
by Karen Talavera
05 16, 2012 | Posted in Content Marketing, Creative, Email Marketing, Messaging Strategy | 17 comments
Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the loyal silent workhorse of social media, steadfast driver of e-commerce, overshadowed stepsister of search, is more often likened to Martha Stewart – reliable, conservative and past her prime – than Angelina Jolie – slinky, seductive, and unpredictable – although both have built sizable empires of wealth and influence.
That is, until now. Oh yeah, we’re finally bringing sexy back to email marketing.
Email Like It’s 2012, Not 1999
by Karen Talavera
03 18, 2012 | Posted in Email Lists, Email Marketing, Marketing Vision | 0 comments
Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered broadband!
Although anti-spam software and abuse-prevention delivery rules have often thwarted the channel’s technical capabilities (even since its early years - video in email was possible in 2000), there is no excuse to still be mailing like it’s 1999.
Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox
by Karen Talavera
09 14, 2011 | Posted in Creative, Email Marketing, Messaging Strategy | 2 comments
photo credit: shahsjunkie
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