Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections still outnumbered broadband! Although anti-spam software and abuse-prevention delivery rules have often thwarted the channel’s technical capabilities (even since its early years - video in email was possible in 2000), there is no excuse to still be mailing like it’s 1999.  

See more