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Showing posts tagged with: evolution

Why I Attend The Email Evolution Conference (and you should too!)

by Karen Talavera

04 28, 2017 | Posted in Email Marketing, Events, Resources for Getting It Done | 0 comments


5 Reasons to Join Me in New Orleans May 1-3, 2017

New Orleans is on high alert! Thankfully not because of a hurricane this time. Instead, in just one week a force even more powerful will descend on the Big Easy: nearly 500 email marketers converging for three days of education, networking, insight and fun at the 10th Email Evolution Conference. The Email Experience Council (EEC)'s annual event delivers the latest and greatest in everything email – from technology and process solutions, to creative, content, real life success stories and case studies, strategy, state-of-the-channel updates and more. Returning to the Hilton Riverside New Orleans for the second year running, Email Evolution is the go-to conference for mid- and senior level digital and email marketing professionals seeking ways to enhance campaign and channel performance, take their programs to the next level, or stay abreast of innovations, trends and cutting-edge technology. Its invigorating blend of exclusive content, expert advice, inspiring keynotes and exclusive networking delivers a transformational experience that keeps attendees coming back, and helps big brands cost-effectively retain their customers to keep them loyal as well.  

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Career in Email? Here’s How to Excel

by Karen Talavera

05 17, 2015 | Posted in Email Marketing, Marketing Vision | 0 comments

After fifteen years in email marketing, I recently joined the board of the Email Experience Council (EEC) - the industry association for legitimate email marketing and the nexus of entrepreneurs, executives and experts leading the email marketing world itself. Shortly before the EEC's annual Email Evolution Conference earlier this month, the organization sat down with me for a discussion about careers in email marketing. We covered what up-and-coming professionals in email, as well as CMOs and senior execs responsible for the channel, need to know and develop in the way of talent, skills and mindset. That interview follows. If you're currently cultivating or considering a career involving email marketing, read on to learn about the great growth opportunities that await.  

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Will You Make The Opt-In Marketing Mindset Shift?

by Karen Talavera

04 30, 2011 | Posted in Audience & List Growth, Customer Loyalty, Email Lists, Email Marketing, Marketing Vision | 1 comments

Opt-In Marketing

photo credit: Berto Garcia

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades. Yet in an age of awareness about how unfettered human expansion has negatively impacted the environment, times are changing.  Sustainability and austerity are in, conspicuous consumption is out.  There’s a clear quality over quantity movement underfoot and already visible in social media.  I for one say it’s high time this shift made its way fully into email marketing.  

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2010: Year of Conscious Marketing

by Karen Talavera

08 23, 2010 | Posted in Marketing Vision | 0 comments

Creative Commons License photo credit: kenner116 2009 was a “watershed” year, packed with transformation and shifting, all happening to clear out the old in order to make way for the new. In watershed years, a lot of activity and change which has been slowly building over previous periods finally moves through all at once. And so it goes as the pace of change continues to accelerate in the world at large – more and more gets packed into the same seemingly-finite amount of time and space.  Mentalities change faster, evolution happens at a heightened rate.  You know where I’m going with this – it all impacts your marketing too. Not just how you market, but what you say and do.  And it’s coming to a head in 2010, likely a waterfall year.  Expect to see the flow of change speed up even more!  

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