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Showing posts tagged with: Facebook

Social Media vs. Email Frequency: How Much is Too Much?

by Karen Talavera

07 19, 2011 | Posted in Email Marketing, Messaging Strategy, Social Media, Twitter | 0 comments

Social Media vs. Email Frequency

photo credit: katerha

This question was recently posed in a private online marketing group I belong to called Only Influencers: "If I can tweet five times a day, why can't I email five times a day?" Keep in mind Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry's "big names" in email already belong) from established and well-known brands, so they were not flippantly, but seriously, pondering the messaging norms we've come to think of as "acceptable" in different online marketing channels.  The question and the depth of discussion around it made me think, Why can't we? And if we can't or don't or won't, why not?  

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Using Social Media to Boost Your Email Marketing

by Karen Talavera

06 22, 2011 | Posted in Audience & List Growth, Email Marketing, Social Media | 0 comments

Social Media icons

photo credit: webtreats

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media. Both connecting email to social and using social to strengthen and grow email matter because linking email and social media both ways is important. So if you have a strong or growing presence on Facebook, LinkedIn, Twitter or more, what’s the best way to leverage it for expanding your email program?  

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