Marketing isn’t about singular tactics, tools and channels anymore, each managed neatly in its own silo (as if it ever was). Don’t limit your perception of digital marketing to adding the latest Web 2.0 gadget to your site or playing in the newest online community. It’s not about figuring out the newest tactic or technology although there are plenty, ranging from YouTube to Twitter to video, blogs, Facebook and Second Life, and then going on to the next one on the list.  

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