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Showing posts tagged with: improving performance

Driving Better Email Response: What Makes Subscribers Say “YES!” ?

by Karen Talavera

08 31, 2012 | Posted in Digital Marketing, Email Marketing, Response Improvement | 2 comments

Better Email Response

What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better email response? It’s the sixty-four-million-dollar question asked of all advertising and marketing. While the fundamentals of what makes us want to transact with a company or say yes to one offer over another remain relatively the same across channels, how marketers employ specific tactics can vary drastically from channel to channel.  

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