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Showing posts tagged with: marketing

Four Ways Email Can Strengthen Relationships in Other Marketing Channels

by Karen Talavera

08 23, 2010 | Posted in Content Marketing, Digital Marketing, Email Marketing, Multi-Channel Marketing | 2 comments

Creative Commons License photo credit: thelittleone417 I preach a lot about getting email out of the silo it’s often relegated to within companies or marketing departments, and these days I think most marketers realize how important good email integration with other marketing (especially digital) channels and sales systems is to success. But once you’ve created a regular email communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?  

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