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Showing posts tagged with: messaging strategy
Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox
by Karen Talavera
05 16, 2012 | Posted in Content Marketing, Creative, Email Marketing, Messaging Strategy | 17 comments
Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the loyal silent workhorse of social media, steadfast driver of e-commerce, overshadowed stepsister of search, is more often likened to Martha Stewart – reliable, conservative and past her prime – than Angelina Jolie – slinky, seductive, and unpredictable – although both have built sizable empires of wealth and influence.
That is, until now. Oh yeah, we’re finally bringing sexy back to email marketing.
Email Variety is the Spice of Inbox Life
by Karen Talavera
08 15, 2011 | Posted in Content Marketing, Email Marketing, Messaging Strategy | 0 comments