Showing posts tagged with: online credibility
Today, email continues to be the leading digital channel by which brands and organizations communicate with their customers. In an ever changing digital landscape, tablets and smartphones have made it easier for people to check their emails anywhere, all the time. According to a
Radicati Group study, there were an estimated 2.5 billion email users in the world last year, with that number estimated to increase to nearly 3 billion by 2019.
Despite email being a critical way for businesses to connect with their customers, commercial email may not always successfully land in the inbox let alone achieve its intended result of being opened, let alone read.
In this post, we’re going to look at why your emails aren’t being delivered and how we can ensure they successfully make it into subscriber inboxes.
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What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better email response?
It’s the sixty-four-million-dollar question asked of all advertising and marketing. While the fundamentals of what makes us want to transact with a company or say yes to one offer over another remain relatively the same across channels,
how marketers employ specific tactics can vary drastically from channel to channel.
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In Part 1 of this series you learned about transparency and authenticity. Part 2 explained why creating resonance and cultivating magnetism are essential to generating emotional connections that are real and enduring.
Now in the last of this three-part series, let’s look at the final two ingredients that strengthen the emotional bond your market has with you AND each other: community and consistency.
In online marketing, making emotional connections is especially important because the digital world is immediate, urgent and can seem impersonal. It doesn’t give us the time or intimacy to know and trust people like face-to-face interactions do.
But there’s good news – the online world also offers an expanded ability to connect with others and develop communities beyond the boundaries of our physical worlds. That’s why community is one of the final essential ingredients to creating emotional connections in your online marketing.
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photo credit: katerha
This question was recently posed in a private online marketing group I belong to called
Only Influencers:
"If I can tweet five times a day, why can't I email five times a day?"
Keep in mind
Only Influencers is an invitation-only group of highly experienced and savvy digital marketers (most of the industry's "big names" in email already belong) from established and well-known brands, so they were not flippantly, but seriously, pondering the messaging norms we've come to think of as "acceptable" in different online marketing channels. The question and the depth of discussion around it made me think,
Why can't we? And if we can't or don't or won't, why not?
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photo credit: lukxde
One of my recent posts made
the case for opt-in over opt-out marketing. I realize that’s all well and good until it becomes time to convince people to say yes, right? So this month I want to share
four insights into what psychologically motivates people to say yes when given the opportunity to take action:
Invitation
It’s universally human that we would rather be asked than tricked or forced. Free will is one of the very cornerstones of human nature. When it’s all said and done, we’d rather be given the chance to make a conscious decision than cornered into unconscious choices we end up inevitably regretting.
So when it comes to asking someone to join your email or social media sphere, don't fall back on deception and coercion. You don’t need to sneak them in under the wire. Simply
invite them and trust that they can decide for themselves what is in their own best interests.
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photo credit: Evelyn Proimos
Most marketers used to think blogs were strictly for writers, authors, and the opinionated. With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so. Soon enough, it seemed like everyone and their brother had a blog.
At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet. There are only about a million more websites (around 235 million total) than blogs online. So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits.
But why blogs for business? And if you're an entrepreneur or marketer, why should you care?
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