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Showing posts tagged with: opt-in

Why Their Emails Get Delivered and Yours Don’t

by Karen Talavera

03 14, 2017 | Posted in Deliverability, Email Lists, Email Marketing | 1 comments

Email Deliverability

cattu / Pixabay

Today, email continues to be the leading digital channel by which brands and organizations communicate with their customers. In an ever changing digital landscape, tablets and smartphones have made it easier for people to check their emails anywhere, all the time. According to a Radicati Group study, there were an estimated 2.5 billion email users in the world last year, with that number estimated to increase to nearly 3 billion by 2019. Despite email being a critical way for businesses to connect with their customers, commercial email may not always successfully land in the inbox let alone achieve its intended result of being opened, let alone read. In this post, we’re going to look at why your emails aren’t being delivered and how we can ensure they successfully make it into subscriber inboxes.  

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Six Ways to Fastrack Your Email List Growth (Part 1)

by Karen Talavera

08 08, 2014 | Posted in Audience & List Growth, Email Lists, Email Marketing | 1 comments

If you take them aside in confidence and buy them a drink or two, most people working in email marketing will eventually admit there’s a hungry beast they have to deal with that is never full and always has an appetite for more. No matter how much or how often they feed it, it’s a bottomless pit. What is this monster? It’s none other than your email list! Actually, if you’re treating it right, it’s more like an elite athlete than a monster. Chances are, no matter how many subscribers you already have, you hunger for more. The simple truth: the care and feeding of your email list is a job that’s never done (and shouldn’t be).  

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Should You Ask for Email Permission or Forgiveness?

by Karen Talavera

06 30, 2013 | Posted in Email Lists, Response Improvement | 6 comments

You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission”. All too often I hear from many marketers and business owners who find themselves in this unfortunate position when either just starting their email marketing programs or trying to build their lists. This month’s email marketing conundrum explores the problem of how to begin sending to a “never-been-emailed” list, especially if it contains email addresses that may have been obtained without clear permission or were gathered offline such as from business cards, membership lists you have access to, contest entry forms, prize drawings at events, LinkedIn, etc.  

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Three Ways to Make Email Your Marketing Star

by Karen Talavera

03 14, 2013 | Posted in Email Marketing, Marketing Vision, Messaging Strategy | 0 comments

3 Ways to Make Email Your Marketing StarAs marketing channels go, email has always excelled at developing customer relationships. The key to thousands of successful email programs lies not in using the channel as a low-cost broadcasting medium, but as a relationship-building conduit. Email shines brightest when message purpose, timing, offers and value are matched to distinct customer relationship stages. Designing an email program to fit customer relationship stages is often compared to dating. New relationships begin cautiously, with each party sharing limited information until mutual trust is built, then expanding their level of intimacy over time. Just as we don’t jump from first date to marriage, neither should your email marketing program ask too much too soon from your customers.  

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Top Five Ways to Boost Email Marketing Results and Impact in 2013

by Karen Talavera

12 18, 2012 | Posted in Email Marketing, Marketing Vision, Response Improvement | 1 comments

 Top 5 Ways to Boost Email Marketing Results and Impact for 2013There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your new year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing where to amplify, adjust or even contract can take your email marketing programs from “ho-hum” to significantly greater impact on your bottom line in 2013.

Here are my top five recommendations for boosting email marketing results and impact in the coming year. Stay tuned in January for even more ideas to make 2013 your email program’s most successful year yet!  

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Getting Them to Say “Yes!”

by Karen Talavera

05 30, 2011 | Posted in Content Marketing, Digital Marketing, Marketing Vision | 0 comments

Getting Them to Say YES!

photo credit: lukxde

One of my recent posts made the case for opt-in over opt-out marketing.  I realize that’s all well and good until it becomes time to convince people to say yes, right? So this month I want to share four insights into what psychologically motivates people to say yes when given the opportunity to take action:


It’s universally human that we would rather be asked than tricked or forced.  Free will is one of the very cornerstones of human nature.  When it’s all said and done, we’d rather be given the chance to make a conscious decision than cornered into unconscious choices we end up inevitably regretting.  So when it comes to asking someone to join your email or social media sphere, don't fall back on deception and coercion.  You don’t need to sneak them in under the wire. Simply invite them and trust that they can decide for themselves what is in their own best interests.  

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Maximizing Your Blog Sidebar to Build Your Email List

by Karen Talavera

11 15, 2010 | Posted in Blog Marketing, Email Lists, Lead Generation | 0 comments

GreenDaily features Fierce Hugs!

photo credit: fiercehugs

If you’re not using your blog sidebar to request email addresses and other communication touch points from your readers you’re missing out on one of the best and most trustworthy avenues for building your list - essential to increasing engagement, loyalty and sales. Here are the three top blog sidebar elements every marketer using email should never be without:

Get New Blog Posts by Email

Assuming you have interesting - if not remarkable! - content on your blog, your readers will be interested in coming back to read more so make it easy for them. A common method that alerts subscribers when you have new posts is RSS (it stands for Really Simple Syndication). Readers can subscribe to your RSS feed and see in their RSS reader when you have a new post. However, many people still don’t use RSS, so give your readers an option to receive new blog posts via email.  

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Are Your Blog and Email Friends?

by Karen Talavera

08 26, 2010 | Posted in Blog Marketing, Digital Marketing, Email Marketing | 3 comments


photo credit: seriousbri

Sometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There's been plenty written about integrating email and social media (I know, I wrote some of it!) but what about an even more obvious connection you can make - integrating email with your blog?  Here are three easy ways to do so:  

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Your 3-Step Plan to Continuous List Growth & Engagement (part 2)

by Karen Talavera

08 26, 2010 | Posted in Audience & List Growth, Digital Marketing, Email Lists, Email Marketing | 1 comments

It’s been said before and it bears repeating; when it comes to those traditional three pillars of direct response marketing “the gold is in your list”.  So, it pays to treat it like the treasure it is. In Part 1 of this series I explored ways to attract new prospects to your list.  Still, the reality for many marketers and business owners is that the majority of their email list subscribers are customers, not prospects.  They are people with whom we have an existing (and hopefully, positive) business relationship.  All the more reason to protect your treasure. Yet that Achilles heel of email customer lists remains: it seems impossible to get the email addresses for 100% of your customers.  With few exceptions, (say, you sell only online and email address is required on every sale) some customers are just never going to hand over their closely guarded email address (or the specific address you want).  Others now prefer to communicate with you on social media (largely Facebook and Twitter).  Still more are happy to stay old school – they want phone and direct mail communication.  Send ‘em their catalogs and coupons and they’re content.  

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Is It Time to Adjust Your Email Frequency?

by Karen Talavera

08 26, 2010 | Posted in Digital Marketing, Email Marketing | 0 comments

GaugesHow often and what to send are top questions facing any email marketer today.  Yet all too often, frequency for the sake of frequency alone trumps relevancy in this channel.  It's a classic catch-22: email works so well it runs the risk of undermining its own potential. Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars.  Management assumes if some email is good, more must be even better.  Yet as with all good things (wine, chocolate and pizza come to mind) increased consumption eventually leads to a point of diminishing returns.  The correlation between cost and benefit is neither linear nor constant.  

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