If you’re just tuning into this series, Part 1 explored the difference between broadcast and triggered-email, explained the role of trigger-based email, and defined the fundamental characteristics that make it so powerful.  Here in Part 2 we’ll look at the first two of four must-have triggered-email campaigns no email marketing program should be without.

Welcome and Onboarding: Are You Saying Hello?

I like to think of email in the eyes of the recipient first and foremost as a conversation marketing channel.   

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