Blog
How a Blog Can Take Your Marketing to New Heights
by Karen Talavera
08 31, 2010 | Posted in Audience & List Growth, Blog Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Vision, Multi-Channel Marketing, Social Media | 4 comments
photo credit: Evelyn Proimos Most marketers used to think blogs were strictly for writers, authors, and the opinionated. With the birth of the blog, millions who needed an outlet to vent, pontificate or simply self-publish finally had a platform to do so. Soon enough, it seemed like everyone and their brother had a blog. At last count (according to Blog Pulse and this site) there are around 130 million blogs on the Internet. There are only about a million more websites (around 235 million total) than blogs online. So if it feels like you’re the only one without a blog, you’re not imagining things – blogs are breeding like rabbits. But why blogs for business? And if you're an entrepreneur or marketer, why should you care?
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