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Social Media vs. Email Frequency: How Much is Too Much?
by Karen Talavera
07 19, 2011 | Posted in Email Marketing, Messaging Strategy, Social Media, Twitter | 0 comments
Using Social Media to Boost Your Email Marketing
by Karen Talavera
06 22, 2011 | Posted in Audience & List Growth, Email Marketing, Social Media | 0 comments
How to Identify Your Brand’s Biggest Fans on Your Email List
by Karen Talavera
09 16, 2010 | Posted in Customer Loyalty, Email Marketing, Social Media | 0 comments
On any email list, there will be three populations: the people who love you, the people who like you, and the group who are just hanging in there. Last month I wrote about how to re-engage inactives, but this month I’d like to focus on a far more appealing sector: the people who love you. I call them brand loyalists.
So how do you figure out who's who? Here are five ways to identify brand loyalists on your email list:Twitter Step-by-Step: Building Follows & Engagement
by Karen Talavera
08 26, 2010 | Posted in Digital Marketing, Marketing Vision, Social Media, Twitter | 0 comments
Figuring out whom to follow on Twitter can be time-consuming. With over 75 million Twitter accounts, how on earth do you figure out who you have anything in common with? It’s easy to feel overwhelmed before even getting started. Twitter, however, is all about engagement, so it pays not to dilly-dally but instead, jump in and begin making those connections. Here’s a three-step process to instantly see who shares your interests so you can decide who to follow and get the conversations flowing!
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