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Showing posts tagged with: twitter followers

How to Identify Your Brand’s Biggest Fans on Your Email List

by Karen Talavera

09 16, 2010 | Posted in Customer Loyalty, Email Marketing, Social Media | 0 comments

Being Famous

photo credit: kozumel

On any email list, there will be three populations: the people who love you, the people who like you, and the group who are just hanging in there.  Last month I wrote about how to re-engage inactives, but this month I’d like to focus on a far more appealing sector: the people who love you. I call them brand loyalists.

So how do you figure out who's who?  Here are five ways to identify brand loyalists on your email list:
  1. They open more than 80% of your emails.  Brand loyalists keep an eye peeled for what you have to say, so when you show up in the inbox they’re curious enough to open and at least skim your message, even if they’re not in the market to buy or respond right then and there.  

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Twitter Step-by-Step: Building Follows & Engagement

by Karen Talavera

08 26, 2010 | Posted in Digital Marketing, Marketing Vision, Social Media, Twitter | 0 comments

Figuring out whom to follow on Twitter can be time-consuming.  With over 75 million Twitter accounts, how on earth do you figure out who you have anything in common with?  It’s easy to feel overwhelmed before even getting started. Twitter, however, is all about engagement, so it pays not to dilly-dally but instead, jump in and begin making those connections.  Here’s a three-step process to instantly see who shares your interests so you can decide who to follow and get the conversations flowing!  

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