Creative Commons License photo credit: FindYourSearch
If you’re just tuning into this series, Part 1
explored the difference between broadcast and triggered-email, explained the role of trigger-based email, and defined the fundamental characteristics that make it so powerful. Part 2
took a deep dive into the first two of four must-have triggered-email campaigns no email marketing program should be without: welcome
campaigns. Here in Part 3, we’ll wrap things up with a look at the last two of four essential triggered-email campaigns: up-sell/cross-sell
The Up-Sell/Cross-Sell: Are You Leaving Money on the Table?
Too many marketers think about email campaigns as singular blasts rather than as a progression
of offers and information interwoven into a conversation – a conversation designed to maximize customer lifetime value. There are plenty of great tips for building ongoing engagement and loyalty with your list members here
. Still, if you’re thinking in terms of “one and done” campaigns, it’s time to develop an up-sell/cross-sell trigger program.
Here are three types of up-sell/cross-sell triggered email campaigns to implement during or after the conversion process.