There is a reason over 85% of all marketers worldwide are using content marketing to generate more sales. On average, consumers engage with 11.4 pieces of content before making a purchase. Moreover, up to 80% of all users only focus on organic results and ignore all paid ads. Digital advertising has only 11% of the average business marketing budget today, while content marketing has 13% and is expected to only increase in the coming years.
Furthermore, email marketing is an ideal channel for promoting, distributing, and multi-purposing your content. Email and content marketing are natural complements – they go together as deliciously as Oreos and milk.
Plus, what you may not know about content marketing is that it costs 62% less than outbound marketing!
What makes this number even more jaw dropping is that content marketing is responsible for generating three times as many leads as outbound marketing.
For this reason, 44.7% of marketers create up to 5 pieces of content every week.
Check out the infographic below for more ways content marketing benefits your business and helps you attract new customers.
Presented by Skilled.co
Tags: content marketing, conversion, lead nurturing, marketing budget