photo credit: D.H. Parks
A little over a year ago, I theorized that 2010 would be the Year of Conscious Marketing
. And while I do think it has taken us more than a year to become conscious of how to use the increasingly fragmented and multiplying online marketing avenues available to us, 2010 certainly was a year in which the “what-how-which” and “why” finally began to gel for many business owners and marketing professionals.
If 2009 was a watershed year – a year in which a lot of activity and change moved through at once – 2010 was what I called a waterfall
year – all that change and activity began to come together in a cohesive flow. Now, in 2011, it’s time to intentionally direct that flow to achieve our goals and desires.
08 26, 2010 | Posted in Marketing Vision | 0 comments
Marketing isn’t about singular tactics, tools and channels anymore, each managed neatly in its own silo (as if it ever was). Don’t limit your perception of digital marketing to adding the latest Web 2.0 gadget to your site or playing in the newest online community. It’s not about figuring out the newest tactic or technology although there are plenty, ranging from YouTube to Twitter to video, blogs, Facebook and Second Life, and then going on to the next one on the list.