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55 Ways to Benefit Your Business With Content Marketing [Infographic]
by Karen Talavera
05 31, 2017 | Posted in Audience & List Growth, Content Marketing, Customer Loyalty, Lead Generation, Strategy | 0 comments
There is a reason over 85% of all marketers worldwide are using content marketing to generate more sales. On average, consumers engage with 11.4 pieces of content before making a purchase. Moreover, up to 80% of all users only focus on organic results and ignore all paid ads. Digital advertising has only 11% of the average business marketing budget today, while content marketing has 13% and is expected to only increase in the coming years.
Furthermore, email marketing is an ideal channel for promoting, distributing, and multi-purposing your content. Email and content marketing are natural complements - they go together as deliciously as
Why I Attend The Email Evolution Conference (and you should too!)
by Karen Talavera
04 28, 2017 | Posted in Email Marketing, Events, Resources for Getting It Done | 0 comments
5 Reasons to Join Me in New Orleans May 1-3, 2017
New Orleans is on high alert! Thankfully not because of a hurricane this time. Instead, in just one week a force even more powerful will descend on the Big Easy: nearly 500 email marketers converging for three days of education, networking, insight and fun at the 10th Email Evolution Conference. The Email Experience Council (EEC)'s annual event delivers the latest and greatest in everything email – from technology and process solutions, to creative, content, real life success stories and case studies, strategy, state-of-the-channel updates and more. Returning to the Hilton Riverside New Orleans for the second year running, Email Evolution is the go-to conference for mid- and senior level digital and email marketing professionals seeking ways to enhance campaign and channel performance, take their programs to the next level, or stay abreast of innovations, trends and cutting-edge technology. Its invigorating blend of exclusive content, expert advice, inspiring keynotes and exclusive networking delivers a transformational experience that keeps attendees coming back, and helps big brands cost-effectively retain their customers to keep them loyal as well.Teaching the Email Marketer How to Fish
by Karen Talavera
08 10, 2016 | Posted in Analytics, Email Marketing, Marketing Tech/Integration, Marketing Vision, Metrics | Measuring Results, Response Improvement | 0 comments

Lekies / Pixabay
Using Machine Learning for Email Marketing Optimization
by Karen Talavera
05 13, 2016 | Posted in Marketing Automation, Response Improvement | 3 comments

geralt / Pixabay
Science Fiction or Reality?
"Machine learning" has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalization on a mass scale. Machine learning, at its simplest, is a method of data analysis that allows computers to learn – to analyze, predict and act – without explicit instructions or programming. That last phrase – "without explicit instructions or programming" – highlights the difference between today's rule-based marketing automation and systems that use machine learning.Holiday Email Marketing Tips for the Non-Retailer
by Karen Talavera
11 25, 2015 | Posted in Email Marketing, Messaging Strategy, Targeting & Segmentation | 0 comments

Hans / Pixabay
What Can an Email Coach Do For You? (and where to find one)
by Karen Talavera
08 10, 2015 | Posted in Email Marketing, Marketing Vision, Resources for Getting It Done | 0 comments

geralt / Pixabay
Here's how to know if an email marketing coach can help you, how to get the most from coaching, and where to find one
You’ve probably heard the saying “The devil is in the details” and never is it truer than in email marketing, where small changes or omissions can make big differences in response, revenue, or even which side of the law you’re on. Agencies and consultants like us specialize in email marketing strategy and advice, but most require longer-term engagements or are best for companies that rely heavily on email as a revenue-producing channel and need continuous, ongoing support. But what if you just have a few questions? Or are temporarily stuck? Can't find the answers online? Or simply want to pick an expert's brain for a day? The good news is there are solutions to fit an entire spectrum of needs. Read on to learn what to ask your email coach and where to find one (often for free!)Email List Segmentation: How Much is Too Much? Not Enough?
by Karen Talavera
07 27, 2015 | Posted in Email Lists, Email Marketing, Response Improvement, Targeting & Segmentation | 0 comments

PublicDomainPictures / Pixabay